In The News

When it comes to live sports, consumers show streaming services the money

January 23, 2024

“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates.

From the article, "When it comes to live sports, consumers show streaming services the money" by Meghan McCarty Carino

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About Parks Associates

When it comes to live sports, consumers show streaming services the money

Previously In The News

91% of viewers like streaming aggregation, survey says

Could streaming giants start to clamp down on password sharing?

Need help with your TV and smart-home setup? At-home tech support may be the answer.

The U.S. has nearly 300 OTT services to choose from

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