Providing Market Intelligence for 40 Years

In The News

Warner Bros. and Paramount might merge. What's it going to cost you to keep streaming?

“It’s a challenging time for service providers to make the money work,” said Elizabeth Parks, president of Parks Associates. “It makes sense that there will be a lot of consolidation in the market. We expect to see this as a strategy in 2024 for companies to grow subscriber and revenue growth.”

The average consumer has 5.6 services they subscribe to, according to a recent Parks Association survey. 

Parks Associates research also shows a 47% churn rate annually for streaming services. 

“Consumers are overwhelmed with choice, and consolidation in the industry is bound to happen,” said Eric Sorensen, director of streaming video research product at Parks Associates. 

From the article, "Warner Bros. and Paramount might merge. What's it going to cost you to keep streaming?" by Jessica Guynn

Previously In The News

Where Is 8K Going After CES?

The wider Smart Home business is also finding an audience. The category is expected to grow 41 per cent YoY in the US, to 40.8 million units in 2018, earning $4.5 billion. According to smart energy re...

Apple's Next? Brains Of An iPhone 6S In A 5S Body

Many consumers demanded bigger screens and the move paid off for Apple. The larger iPhone was Apple's best seller ever. But not all Apple consumers made the switch. According to research firm Pa...

AT&T-Time Warner Deal Could Spur More Mergers, Scrutiny

Beyond that, AT&T also gets revenue by licensing those movies and TV series to other pay-TV providers and subscription Net TV services such as Netflix. "Video and entertainment will remain the key dri...

TLC Presents New 4K TV With Roku OS

Last year, research firm Parks Associates said that Amazon, Apple, Google and Roku accounted 86 percent of streaming devices sold in 2014. Moreover, the firm estimates that 86 million streaming media...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive