Register

I agree with the Privacy Policy

In The News

Warner Bros. and Paramount might merge. What's it going to cost you to keep streaming?

December 20, 2023

“It’s a challenging time for service providers to make the money work,” said Elizabeth Parks, president of Parks Associates. “It makes sense that there will be a lot of consolidation in the market. We expect to see this as a strategy in 2024 for companies to grow subscriber and revenue growth.”

The average consumer has 5.6 services they subscribe to, according to a recent Parks Association survey.

Parks Associates research also shows a 47% churn rate annually for streaming services.

“Consumers are overwhelmed with choice, and consolidation in the industry is bound to happen,” said Eric Sorensen, director of streaming video research product at Parks Associates.

From the article, "Warner Bros. and Paramount might merge. What's it going to cost you to keep streaming?" by Jessica Guynn

‹
1
2
...
159
160
161
162
163
164
165
...
730
731
›

Smart Home: Products And Services

Consumer Electronics and Entertainment

Broadband and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Strategic Consulting Unit

Primary Research

Research Services

Event

Analyst Insights

Media

About Parks Associates

Warner Bros. and Paramount might merge. What's it going to cost you to keep streaming?

Previously In The News

New Study Shows The Growing Decline of Cable TV

TTA’s Week: US Healthcare’s Transforming, Tunstall Gets Rippled, NHS Disabled Care, Tenders

The Apple TV is Falling Farther Behind as Their Competitors Prepare to Release New Devices

Global Mobile Data Revenue Expected To Reach $630 Billion By 2020

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store