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Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

July 12, 2026

“Sports broadcasting is going to look very different in the future,” says Michael Goodman, director of entertainment research at Parks Associates, a market-research and consulting firm. “The core product will not change. A football game will still be a football game. But everything around it—how you watch it, how you interact with it, how you engage with it—that is being reinvented.”

From the article, "Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them" by James S. Hirsch.

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Twenty Years From Now, You Won’t Just Watch Sports—You’ll Enter Them

Previously In The News

AT&T Counters Cable Threat With Unlimited Broadband, But For Subscribers It Comes At A Cost

AT&T To Offer Unlimited U-verse Data Usage Option, Increases Caps On Other Tiers

Amazon's Alexa Speaks To The Connected Home

Smart Home Devices Slow To Catch On In U.S. Broadband Households

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