A new IoT research report from Parks Associates revealed that less than 30 percent of U.S. broadband households actually know where to purchase smart home products or services. What's more, about 40 percent of the households the research firm surveyed said they prefer to purchase smart home products at retail outlets, particularly from home improvement stores such as Home Depot or Lowes.
From the article "Smart Home Devices Slow To Catch On In U.S. Broadband Households" by Sean Buckley.
The Fire TV Cube will be an interesting test for full-blown streaming boxes, which have fallen out of favor as most consumers opt for cheaper streaming dongles that can fit behind a television. Last y...
Apple’s share of the streaming device space shrank 3% year over year in the third quarter, when it captured 9% of the domestic market, according to Parks Associates. Comparatively, Roku and Fire T...
According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...
Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....
