Providing Market Intelligence for 40 Years

In The News

Plume Names Rebecca Stone Chief Customer and Marketing Officer, Creating a Dedicated C-Suite Voice for Global ISP Customer Success

“Parks Associates research shows that gigabit speeds now surpass 25% penetration in the United States; competition is fierce for broadband providers,” said Elizabeth Parks, President and CMO, Parks Associates. “Customer experience is the incredible impactful differentiator for ISPs, along with enabling bundles and managed control and reliability of the network. This new role reflects a shift to full support for service providers across the customer lifecycle and with a focus on retention and value.”

Ms. Stone’s announcement follows the release of a joint white paper by Parks Associates and Plume - Owning the Broadband Subscriber Experience in the AI Era - which examines how ISPs can strengthen customer retention, reduce churn and create differentiated subscriber experiences through data-driven, lifecycle-focused engagement strategies. 

From the Plume press release, "Plume Names Rebecca Stone Chief Customer and Marketing Officer, Creating a Dedicated C-Suite Voice for Global ISP Customer Success"

Previously In The News

The Unstoppable Streaming Video

Basically, people will move toward the communications/entertainment device that is easiest to use and probably the least expensive. And fitting into both of those categories are services like Netflix,...

OTT Technologies Continue To Take Hold

According to research from Parks Associates, about half of the 63% of broadband households that subscribe to OTT services subscribe to more than one. The most popular “service-stack” is to subscribe t...

63% In U.S. Say They Are Not Aware Of Virtual Reality

A study from Parks Associates found that more than half (63%) of U.S. households say they are not familiar with or know nothing about VR. Younger generations appear to be more familiar with virtual...

Nearly Half Of High-Speed Homes Have Multiple OTT Services

The findings show how far-reaching streaming video services have become. About 63% of U.S. home subscribe to broadband services, and nearly half of those homes are also customers of at least one OTT s...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive