Providing Market Intelligence for 40 Years

In The News

Parks: Wi-Fi Gaps Undermine Household Broadband Quality

Wi-fi gaps, or dead spots, within U.S. homes is impacting the quality of high-speed internet access, according to new data from Parks Associates.

Parks found that more than 80% of U.S. households subscribe to fixed home internet, and more than 25% report gigabit speeds, yet performance perception drives satisfaction nearly as much as download speed.

Parks finds that customer premise equipment, including wi-fi upgrades, mesh systems and router telemetry are emerging as critical competitive levers. However, traditional telemetry alone cannot fully diagnose home environment challenges such as router placement, interference, or structural barriers.

“Self-support apps powered by visual AI offer a scalable solution and enable customers to diagnose issues instantly, receive guided remediation, and avoid unnecessary truck rolls,” said Jennifer Kent, SVP and principal analyst at Parks. “As broadband penetration reaches maturity and competitive entry accelerates, ISPs face a defining moment: control the in-home experience or risk losing it to competitors that can deliver clearer visibility and faster resolution.”

From the article, "Parks: Wi-Fi Gaps Undermine Household Broadband Quality" by Erik Gruenwedel

Previously In The News

IoT adoption to spur fresh customer service approaches

According to research from Parks Associates, US broadband households now own an average of seven and a half connected computing and video entertainment devices, and 18% own at least one smart home dev...

Nvidia Updates Shield Tablet, Shaves $100 Off Price

The Shield Tablet has a growing collection of native games, formatted especially for its K1 chip, and the ability to relay games from PC to TV. It supports Nvidia's cloud-streaming service for games a...

Amazon, Hulu, Netflix maintain grip on US OTT market

"The number of new services and continued growth for many existing services show the vitality of the OTT video services market in the US," said Brett Sappington, director of research at Parks Associat...

UHD TV - What's the Damage?

TV manufacturers could have a very good holiday season, and the good times likely will continue through 2019. Sales of 4K or Ultra High Definition TV sets will exceed 330 million units by the end o...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive