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Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?

February 03, 2016

But director of research at research firm Parks Associates, is more sanguine.

“Advertising is all about attracting attention,” he pointed out, and live 360-view content is certainly attention-grabbing.

He noted that live 360-degree promotions of some kinds of products or services –- think vacations, auto test drives, destinations or events — could “provide a level of immersion that is pretty compelling.”

From the article "Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?" by Barry Levine.

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Live 360-Degree Video Would Attract Attention, But Would It Help Marketers?

Previously In The News

Sports streamers are keeping more subscribers after seasons end

Apple now has 69% of the smart tag market among US Internet households

How Home Security Upgrades Can Help You Sell Your Home

New White Paper Offers Insights on Commercial Opportunities for Custom Installers

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