In The News

Hulu Mounts Push To Draw And Keep Subscribers: Executive

August 03, 2016

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the mouse.

The company, which plans to roll out the new live TV bundle of broadcast and cable network channels early next year, has one of the industry's highest customer defection rates at 50%, according to research firm Parks Associates.

From the article "Hulu Mounts Push To Draw And Keep Subscribers: Executive" by www.thestar.com.my

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In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

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The demand for over-the-top (OTT) media services exploded when the global coronavirus pandemic forced millions of people to refrain from social gatherings and stringent lockdown measures heavily regul...

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About Parks Associates

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Previously In The News

How many video devices do you have? About seven, survey finds

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Consumers’ Adoption Of Voice Assistants Doubled In Q1 – Here’s Why

Streaming service bundles are a new way to attract subscribers

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