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Hulu Mounts Push To Draw And Keep Subscribers: Executive

August 03, 2016

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the mouse.

The company, which plans to roll out the new live TV bundle of broadcast and cable network channels early next year, has one of the industry's highest customer defection rates at 50%, according to research firm Parks Associates.

From the article "Hulu Mounts Push To Draw And Keep Subscribers: Executive" by www.thestar.com.my

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Hulu Mounts Push To Draw And Keep Subscribers: Executive

Previously In The News

Consumers to TV Providers: Careful with My Data

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Hulu Valued At $5.8 Billion After Time Warner Investment

Multifamily Roundtable Session to Highlight Generational Characteristics on Tech

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