Providing Market Intelligence for 40 Years

In The News

Exploring the Rise of Smart Security Solutions in Households

Parks Associates has conducted insightful research highlighting the significant adoption of security solutions in homes across the country. Their findings reveal that a notable 47% of US internet households have already integrated some form of security solution, whether it's through a comprehensive security system or specific security devices. Moreover, 35% of these households have opted for paid security services, reflecting a growing recognition of the importance of safety and security in daily life.

As part of its ongoing efforts to address the evolving landscape of security, Parks Associates will host the CONNECTIONS™ virtual roundtable in collaboration with Ubiety Technologies.

Elizabeth Parks, President & CMO of Parks Associates, highlighted the transformative potential of technologies like intelligent presence detection and contextual awareness. According to her, these advancements are not just incremental upgrades; they are revolutionizing traditional security systems into smart platforms that proactively meet user needs. By reducing false alarms and enhancing user experience, these innovations significantly increase the value offered to consumers.

In addition to discussions about the changing landscape of security technologies, Parks Associates has found that 40% of internet households value the immediate capability an AI-driven smart home application offers, specifically the ability to detect and notify them of unknown individuals approaching their homes.

From the article, "Exploring the Rise of Smart Security Solutions in Households" by Riley Hayes

Previously In The News

Parks Associates: Headphones Likely to Experience Sales Spike Due to Coronavirus

A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...

4 Key Business and Lifestyle Trends Transforming Customer Demand

A study from Parks Associates found that “one-third of smart device owners in U.S. broadband households have increased usage of their devices during the COVID-19 pandemic, including 46% of smart door...

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...

New RMR Opportunity: Smart Thermostat Service?

Are smart thermostats the next subsidized security business model? Yes, according to new data from Parks Associates, which reports more than 50 percent of U.S. broadband households would be willing to...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive