Providing Market Intelligence for 40 Years

In The News

Exploring the Rise of Smart Security Solutions in Households

Parks Associates has conducted insightful research highlighting the significant adoption of security solutions in homes across the country. Their findings reveal that a notable 47% of US internet households have already integrated some form of security solution, whether it's through a comprehensive security system or specific security devices. Moreover, 35% of these households have opted for paid security services, reflecting a growing recognition of the importance of safety and security in daily life.

As part of its ongoing efforts to address the evolving landscape of security, Parks Associates will host the CONNECTIONS™ virtual roundtable in collaboration with Ubiety Technologies.

Elizabeth Parks, President & CMO of Parks Associates, highlighted the transformative potential of technologies like intelligent presence detection and contextual awareness. According to her, these advancements are not just incremental upgrades; they are revolutionizing traditional security systems into smart platforms that proactively meet user needs. By reducing false alarms and enhancing user experience, these innovations significantly increase the value offered to consumers.

In addition to discussions about the changing landscape of security technologies, Parks Associates has found that 40% of internet households value the immediate capability an AI-driven smart home application offers, specifically the ability to detect and notify them of unknown individuals approaching their homes.

From the article, "Exploring the Rise of Smart Security Solutions in Households" by Riley Hayes

Previously In The News

Netflix Price Increase 2026: New Rates for Every Subscription Tier

Seven in ten viewers say the same ads repeat too often, making repetition the top complaint with ad-supported streaming, Parks Associates found (February 10, 2026).  Low-cost ad-supported plans...

Paid streaming for cheapskates is having a moment

“This is a lot of catalog content,” says Parks Associates entertainment research director Michael Goodman, using industry shorthand for titles making up Hollywood’s back catalogs. “There is not...

Adoption Of Smart Home Access Solutions Grows Across US

According to new research from Parks Associates, adoption of smart home access control solutions is increasing among US internet households. In “Access Control in the Smart Home: Locks and Garage Door...

Pennsylvania lawmakers make their first move to regulate data centers, as the industry booms

The average American household has at least 17 devices connected to the internet, according to market research firm Parks Associates. From the article, "Pennsylvania lawmakers make their first move...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive