In The News

Emergency Safety Tech Moves Beyond The Elderly

June 19, 2024

connected health devices

connected health apps

In a surprising statistic from new Parks Associates research on connected health, 40% of 18- to 24-year-olds report using a device or app that automatically calls for help in case of an emergency -- compared to just 13% of those aged 65 and older.

Opening a recent Parks webinar, director of research Kristen Hanich said the key drivers for the technology in this Gen Z demographic, are, in order: general peace of mind; safety when exercising outdoors, such as running, hiking or cycling; monitoring an elderly loved one;monitoring a child's location and safety; monitoring a wearer with a chronic health condition; and such dangerous situations as walking alone or being a lone worker or on a night shift.

Back in 2018, Parks Vice President of Research Jennifer Kent told Marketing Daily that the “I’ve fallen” mantra had actually created a hard-to-shake stigma, resulting in strong resistance among older people.

Now, so to speak, a “child” -- or many of them -- shall lead them.

“Adoption by younger folks will remove some of the stigma that seniors face,” said Hanich. “Will anyone be embarrassed at using a fall detection solution that their very active grandchild personally uses and recommends?”

From the article, "Emergency Safety Tech Moves Beyond The Elderly" by Les Luchter

Previously In The News

Study: IoT Users May Become Comfortable With Sharing Device Data, For A Price

A Parks Associates study has found that over a quarter of respondents would become more comfortable sharing their data if their devices would "automatically register for warranties and check warranty...

The two, opposing IoT r/evolutions in play

Before we go any further, let’s look at the vastness of the IoT space for a moment. The global Internet of Things market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014. According to Ga...

Music streaming leads on smartphones

Streaming music is the most popular way consumers spend time on their smartphones, according to market research firm Parks Associates, significantly outpacing playing games and watching video clips....

Amazon Echo Show Ushers in Smart Home Transformation

One of the hurdles to smart home adoption has been the complexity. What happens now is someone orders a bunch of devices or buys some things in a big box store, and they plug them all in at home, and...

‹
1
2
...
147
148
149
150
151
152
153
...
761
762
›