In The News

Emergency Safety Tech Moves Beyond The Elderly

June 19, 2024

connected health devices

connected health apps

In a surprising statistic from new Parks Associates research on connected health, 40% of 18- to 24-year-olds report using a device or app that automatically calls for help in case of an emergency -- compared to just 13% of those aged 65 and older.

Opening a recent Parks webinar, director of research Kristen Hanich said the key drivers for the technology in this Gen Z demographic, are, in order: general peace of mind; safety when exercising outdoors, such as running, hiking or cycling; monitoring an elderly loved one;monitoring a child's location and safety; monitoring a wearer with a chronic health condition; and such dangerous situations as walking alone or being a lone worker or on a night shift.

Back in 2018, Parks Vice President of Research Jennifer Kent told Marketing Daily that the “I’ve fallen” mantra had actually created a hard-to-shake stigma, resulting in strong resistance among older people.

Now, so to speak, a “child” -- or many of them -- shall lead them.

“Adoption by younger folks will remove some of the stigma that seniors face,” said Hanich. “Will anyone be embarrassed at using a fall detection solution that their very active grandchild personally uses and recommends?”

From the article, "Emergency Safety Tech Moves Beyond The Elderly" by Les Luchter

Previously In The News

5 Top Residential Security Trends to Watch in 2023

The residential security industry has gained millions of households due to the explosion of DIY offerings and COVID-19. While in 2022 the home security system adoption slowed, the rebound of professio...

Best 4K Streaming Media Devices of 2023

If you’ve bought a TV lately, there’s a good chance that it’s a smart TV with the ability to stream TV shows and movies, no extra devices needed. These days, 63 percent of all U.S. homes with internet...

Is Amazon Spending Too Much to Grow Prime Memberships?

Amazon's content expense increased by $2 billion through the first nine months of 2022, up over 20% year over year. Keep in mind that only includes a portion of The Lord of the Rings: The Rings of Pow...

Nearly 20% of US households have over 3 Apple devices

Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...

‹
1
2
...
119
120
121
122
123
124
125
...
758
759
›