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Can Traditional TV Keep Up In A Digital-First World?

January 18, 2017

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from Parks Associates. As more OTT offerings proliferate and social platforms like Snapchat, Twitter and Facebook build out their digital video content, linear TV is likely to continue to lose viewers.

From the article "Can Traditional TV Keep Up In A Digital-First World?" by David Kirkpatrick.

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In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

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Can Traditional TV Keep Up In A Digital-First World?

Previously In The News

Comcast, Walmart in talks to develop and distribute smart TVs

Content providers will take control of their OTT future

Research: over 50% of U.S. broadband households stream content on TV screens

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

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