In The News

Can Traditional TV Keep Up In A Digital-First World?

January 18, 2017

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from Parks Associates. As more OTT offerings proliferate and social platforms like Snapchat, Twitter and Facebook build out their digital video content, linear TV is likely to continue to lose viewers.

From the article "Can Traditional TV Keep Up In A Digital-First World?" by David Kirkpatrick.

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Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

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About Parks Associates

Can Traditional TV Keep Up In A Digital-First World?

Previously In The News

Parks Associates forecasts $190.7 billion in U.S. subscription video revenue by 2030

Alexa+ Hits the Web: Amazon’s AI Butler Goes Browser-Native

Competitive Info: Even Ad-Supported Streaming Tiers Are Costing More.

Amazon Puts Conversational AI Into Ring Doorbells

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