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Can Traditional TV Keep Up In A Digital-First World?

January 18, 2017

The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from Parks Associates. As more OTT offerings proliferate and social platforms like Snapchat, Twitter and Facebook build out their digital video content, linear TV is likely to continue to lose viewers.

From the article "Can Traditional TV Keep Up In A Digital-First World?" by David Kirkpatrick.

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About Parks Associates

Can Traditional TV Keep Up In A Digital-First World?

Previously In The News

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

Apple Looks To Expand Healthcare Presence

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Roku's early success magnifies Blue Apron, Snap failures

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