Providing Market Intelligence for 40 Years

In The News

Burning Los Angeles homes livestreamed their own destruction as owners watched

Forty-three percent of U.S. households with internet access have a security product with online capabilities such as a self-monitored smart camera, video doorbell or a professionally monitored security system, said Jennifer Kent, vice president of research at Parks Associates, a consumer technology market-research firm.

“There is a wide choice of devices and systems on the market today, and the market has grown as self-install solutions, lower-cost devices and lower-cost services have come to market, attracting middle-income households and renters,” Kent said in an email.

When Kent’s firm surveyed consumers about the services they might like to add to their existing home security systems, 66 percent indicated they’d be interested in adding fire and gas safety monitoring.

From the article, "Burning L.A. homes live-streamed their own destruction as owners watched" by Lisa Bonos

Previously In The News

TV antenna use surges amid coronavirus outbreak

That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The firm said those figures could incre...

Password sharing denies streaming services $9 billion in fees

According to analysis by research firm Parks Associates, password piracy and sharing cost streaming providers like Netflix, Hulu, and Disney Plus $9.1 billion in 2019 alone. Why aren’t these companies...

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...