Cutting household expenses is now the No. 1 reason consumers are canceling streaming subscriptions, said Eric Sorensen, senior analyst and director of streaming products at Parks Associates. It used to be the third most common reason, he says.
“Consumers are definitely looking at ways to save on monthly household bills,” said Sorensen, whose firm does market research and consulting. “Entertainment is one of the first things that people cut. You can’t cut the electric bill.”
Nearly 9 in 10 broadband households – 89% – subscribe to at least one streaming service, over half subscribe to more than four and nearly one-third – 29% – subscribe to more than eight, according to Parks Associates.
From the article, "Binge and bail: How 'serial churners' save money on Netflix, Hulu and Disney" by Jessica Guynn and Bailey Schulz
“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...
Nearly 20% of U.S. broadband households own a smart home device, or a household object that connects to the Internet, and nearly 45% of U.S. broadband households plan to buy a smart home device in the...
New consumer research from Parks Associates shows that 53 percent of US broadband households subscribe to both a pay-TV service and at least one OTT video service. According to the ‘OTT Video & TV...
But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...
