Providing Market Intelligence for 40 Years

In The News

Apple edges deeper into Hollywood with 4K-enabled Apple TV

Apple still needs to play catch up. As of the end of March, Apple has about 15 percent of the set-top box market, coming in behind Roku, Amazon and Google, according to a report from Parks Associates.

Apple TV 4K, starting at $179, will be available to order September 15 and will ship a week later. The TV app will also be coming to Australia and Canada, as well as France, the UK, Germany, Norway, and Sweden by the end of the year.

From the article "Apple edges deeper into Hollywood with 4K-enabled Apple TV" by Erin Carson.

Previously In The News

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

Could streaming giants start to clamp down on password sharing?

The major concern for cyber security companies like Synamedia is how password sharing can turn into true content piracy ? stealing streaming shows and movies and reselling them for profit. If you k...

Smart TVs: The Entertainment Centerpiece of the Home – Industry Voices: Parks

Amid a slowing economy and the threat of inflation, consumer spending slowed over 2022. Despite this, consumers remained invested in streaming video consumption, with a record-high 23% of internet...

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....