Providing Market Intelligence for 40 Years

In The News

Apple edges deeper into Hollywood with 4K-enabled Apple TV

Apple still needs to play catch up. As of the end of March, Apple has about 15 percent of the set-top box market, coming in behind Roku, Amazon and Google, according to a report from Parks Associates.

Apple TV 4K, starting at $179, will be available to order September 15 and will ship a week later. The TV app will also be coming to Australia and Canada, as well as France, the UK, Germany, Norway, and Sweden by the end of the year.

From the article "Apple edges deeper into Hollywood with 4K-enabled Apple TV" by Erin Carson.

Previously In The News

Best 4K Streaming Device: What Consumer Reports Really Scores

Streaming devices now reach roughly 68% of U.S. internet-connected homes, according to Parks Associates data cited by Consumer Reports. At that penetration, this is a mature market. Most buyers aren't...

The Smart Money: FCC Router Ban Leaves 109 Million Homes at Risk

According to Parks Associates, ISP-issued routers account for approximately 70% of home internet households in the U.S., with the remaining 30% represented by retail brands including NETGEAR, Eero...

Tubi leads Parks Associates US FAST ranking

Tubi, The Roku Channel and Pluto TV are the top 3 FAST services in the United States, according to a new ranking from Parks Associates. The research firm said 46% of US internet households now...

Competitive Info: FAST Channels Gain As Traditional TV Declines, Parks Finds.

Traditional television continues to lose viewers to free ad-supported streaming television (FAST) services, according to new research from Parks Associates. The research firm’s quarterly survey...