Providing market intelligence for more than 35 years

In The News

Alliance Raises Curtain on Wi-Fi 7

“Novel generative AI applications that require high throughput will benefit from Wi-Fi 7’s fast speeds,” added Kristen Hanich, an analyst at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas.

“We’re also seeing an increasing number of businesses adopt internet of things [IoT] devices and use cases, including machine vision through video cameras,” she told TechNewsWorld. “These businesses need CPE capable of handling all of these simultaneous connections.”

“The AR/VR market has been slow to take off, but there is an opportunity with faster speeds allowing for greater performance in households with multiple headsets,” she continued. “With the Apple Vision Pro headset launching in early February, we also expect to see more attention to this market.”

From the article, "Alliance Raises Curtain on Wi-Fi 7" by John P. Mello Jr.

Previously In The News

Research: 68% US homes watch NFL

The latest update of Parks Associates’ OTT Video Market Tracker analyses the launch of NFL+, the OTT subscription service operated by the NFL in the US and the market context for the service, as part...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

Research: 6% US homes will have pay-TV OTT in 12 months

New research from analyst firm Parks Associates shows that 6 per cent of US broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more...