Providing market intelligence for more than 35 years

The home video market is constantly shifting as evolving streaming models and digital entertainment options continue to shape human behavior. Looking deeper at the emerging trends heading into 2025, Parks Associates, through the insight of its regularly published consumer studies sees four separate trends emerging in the home video streaming landscape for 2025.

According to research from its Video Services Consumer Insights Dashboard, Parks Associates found that 56 million (46%) US internet households are Cord Cutters (i.e. people who have ditched their cable in favor of home video streaming services), which highlights how streaming has continued to surge in dominance over the years.

Emerging from that crowd, however, have been the Cord Nevers, which refers to a select group of people who have never subscribed to traditional pay TV. As of the most recent information gathered by Parks, this segment now constitutes 12% of U.S internet households (15M).

“Cord Nevers represent a unique opportunity,” notes Jennifer Kent, VP Research, Parks Associates. As a segment of the market that has never experienced traditional pay TV, this means that these consumers will have a drastically different perception in terms of value when it comes to video entertainment over clients integrators may meet with today.

According to Parks, 47% of broadband households have used FAST and AVOD services in the past 30 days, more than double the rate four years ago.

Parks Associates’ research shows, as of Q3 2024, more than half of subscriptions across the eight leading SVOD services are basic tier with ads subscriptions. This includes MAX (formerly HBO), Netflix, Disney+, Discovery+, Paramount+, Prime Video, Hulu and Peacock.

Parks Associates’ research shows the average respondent watches 24 hours of video per week on a TV set and 14 hours per week on a mobile phone. 

According to Parks Associates’ latest research, annual sports OTT subscription revenue in the United States will be approximately $22.6 billion in 2027. 

According to Parks, cricket fans are far more likely to watch multiple games at once, whereas MMA/wrestling/boxing fans are highly likely to place online sports bets.

From the article, "4 Emerging Trends in Home Video Streaming" by  Nick Boever 

Previously In The News

Everyone Is Sharing Passwords And Streaming Services Know It

While it doesn’t appear that streaming networks are going to crack down on sharing just yet, that could change if revenue from subscriptions decrease. In fact, industry analyst Parks Associates tel...

Security trends to watch for in 2023

There’s also plenty going on in the residential security market. A Parks Associates Research report commissioned by the Electronic Security Association and sponsored by Resideo outlined 5 top resident...

4K And HDR Won’t Save Apple TV: Here’s How The Company Can Turn Things Around

Who knows? Maybe the Apple TV has appeal. But the numbers show otherwise. According to new data from research firm Parks Associates, 37 percent of all streaming devices in the United States were made...

Is DirecTV Now Still a Good Deal for Consumers?

That means no “Storage Wars, no “The Walking Dead,” no “Property Brothers,” and no “The Daily Show.” It's not unusual for services to reconfigure their plans after they launch, says Brett Sappingto...