The home video market is constantly shifting as evolving streaming models and digital entertainment options continue to shape human behavior. Looking deeper at the emerging trends heading into 2025, Parks Associates, through the insight of its regularly published consumer studies sees four separate trends emerging in the home video streaming landscape for 2025.
According to research from its Video Services Consumer Insights Dashboard, Parks Associates found that 56 million (46%) US internet households are Cord Cutters (i.e. people who have ditched their cable in favor of home video streaming services), which highlights how streaming has continued to surge in dominance over the years.
Emerging from that crowd, however, have been the Cord Nevers, which refers to a select group of people who have never subscribed to traditional pay TV. As of the most recent information gathered by Parks, this segment now constitutes 12% of U.S internet households (15M).
“Cord Nevers represent a unique opportunity,” notes Jennifer Kent, VP Research, Parks Associates. As a segment of the market that has never experienced traditional pay TV, this means that these consumers will have a drastically different perception in terms of value when it comes to video entertainment over clients integrators may meet with today.
According to Parks, 47% of broadband households have used FAST and AVOD services in the past 30 days, more than double the rate four years ago.
Parks Associates’ research shows, as of Q3 2024, more than half of subscriptions across the eight leading SVOD services are basic tier with ads subscriptions. This includes MAX (formerly HBO), Netflix, Disney+, Discovery+, Paramount+, Prime Video, Hulu and Peacock.
Parks Associates’ research shows the average respondent watches 24 hours of video per week on a TV set and 14 hours per week on a mobile phone.
According to Parks Associates’ latest research, annual sports OTT subscription revenue in the United States will be approximately $22.6 billion in 2027.
According to Parks, cricket fans are far more likely to watch multiple games at once, whereas MMA/wrestling/boxing fans are highly likely to place online sports bets.
From the article, "4 Emerging Trends in Home Video Streaming" by Nick Boever
