Providing Market Intelligence for 40 Years

In The News

4 Emerging Trends in Home Video Streaming

The home video market is constantly shifting as evolving streaming models and digital entertainment options continue to shape human behavior. Looking deeper at the emerging trends heading into 2025, Parks Associates, through the insight of its regularly published consumer studies sees four separate trends emerging in the home video streaming landscape for 2025.

According to research from its Video Services Consumer Insights Dashboard, Parks Associates found that 56 million (46%) US internet households are Cord Cutters (i.e. people who have ditched their cable in favor of home video streaming services), which highlights how streaming has continued to surge in dominance over the years.

Emerging from that crowd, however, have been the Cord Nevers, which refers to a select group of people who have never subscribed to traditional pay TV. As of the most recent information gathered by Parks, this segment now constitutes 12% of U.S internet households (15M).

“Cord Nevers represent a unique opportunity,” notes Jennifer Kent, VP Research, Parks Associates. As a segment of the market that has never experienced traditional pay TV, this means that these consumers will have a drastically different perception in terms of value when it comes to video entertainment over clients integrators may meet with today.

According to Parks, 47% of broadband households have used FAST and AVOD services in the past 30 days, more than double the rate four years ago.

Parks Associates’ research shows, as of Q3 2024, more than half of subscriptions across the eight leading SVOD services are basic tier with ads subscriptions. This includes MAX (formerly HBO), Netflix, Disney+, Discovery+, Paramount+, Prime Video, Hulu and Peacock.

Parks Associates’ research shows the average respondent watches 24 hours of video per week on a TV set and 14 hours per week on a mobile phone. 

According to Parks Associates’ latest research, annual sports OTT subscription revenue in the United States will be approximately $22.6 billion in 2027. 

According to Parks, cricket fans are far more likely to watch multiple games at once, whereas MMA/wrestling/boxing fans are highly likely to place online sports bets.

From the article, "4 Emerging Trends in Home Video Streaming" by  Nick Boever 

Previously In The News

Where Is 8K Going After CES?

The wider Smart Home business is also finding an audience. The category is expected to grow 41 per cent YoY in the US, to 40.8 million units in 2018, earning $4.5 billion. According to smart energy re...

Global Mobile Data Revenue Expected To Reach $630 Billion By 2020

An industry report by Parks Associates has estimated global mobile data revenue will rise from $368 billion in 2015 to $630 billion by 2020. The internationally-recognised consulting firm claims th...

This Market Could Grow 33% A Year For The Next Decade

But it's the move into healthcare that's the most exciting. You see, right now, digital healthcare and wearapeutics is a "small" market, worth about $5.7 billion in 2015, according to IoT marketing...

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive