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32% of US households subscribe to a paid security service

Parks Associates Smart Home and Security Tracker shows that 42% of all US households with internet own some kind of security solution, either via a security system, or via a smart camera or video doorbell but not necessarily with a security system.

The latest information from researchers at Parks Associates reveals that 32% of all US households have a paid security service. Most of these services are connected through security systems, but adoption through standalone security devices continues to grow, offering opportunities to expand paid services and to target a different base of customers.

During the recent CES show in Las Vegas, Parks hosted its Connections Summit which included a panel session on “Home Security: Trends and Transformations” and featured participants from ADT, Alarm.com, Allegion, Eufy Security/Anker Innovations, and Ubiety Technologies.

“There is a market expansion around security solutions in general, with devices with specific security use cases being very popular – 22% of US households have a networked camera and 20% have a video doorbell,” said Jennifer Kent, VP, Research, Parks Associates. “Both systems and devices are foundations for a variety of attached services, including professional monitoring, video storage fees, interactive controls and alerts.”

Smart video devices have expanded the residential security market. Parks Associates research shows that 42% of US internet households have a security solution, including households with systems and households with a video doorbell or smart camera but no system.

From the Securityworldmarket.com article, "32% of US households subscribe to a paid security service"

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A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

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