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Parks: Household Spending on Streaming Subscriptions Slumps

In the runup to a Sept. 19 webinar entitled "AVOD, FAST, Freemium: Effective Advertising in the New...

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Cord Cutters Are Cutting Back on Streaming Services As Americans Navigate Inflation

Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 20...

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Household Spending On Streaming Subscriptions Drops To $73 a Month (Down From $90 In 2021)

Household spending on streaming services dropped to $73 a month, with the new data from Parks Associ...

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30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows

30% of U.S. Homes Have At Least 3 Smart Home Devices as Adoption Grows Smart home device adoption...

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Monitoring Matters: PERS and Lifestyle Management Opportunities

While speaking at the Parks Associates Connections Conference in May, I discovered that I wasn’t the...

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Peacock’s trick to keep subscribers coming back? Emails—billions of them

Peacock’s trick to keep subscribers coming back? Emails—billions of them The annual churn rate ac...

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