Parks Associates In The News

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Unpacking ESPN, PENN Entertainment’s $2B sports wagering bet – Industry Voices: Sorensen

Parks Associates research shows only 13% of broadband households actually placed a wager within the...

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

As a result, according to a recent Parks Associates study, over a third (36%) of OTT subscribers hav...

What are Homeowners Gravitating Toward? A Necessary Glance at MDUs' Needs for Modernized Support

Last week, we ran a story about a recent Parks Associates study concerning the rising interests in s...

Formula 1 could be coming to Apple as it mulls offering up to $2 billion a year to show races, report says

Revenue from sports streaming and cable subscriptions in the US is expected to increase from $13.1 b...

WGA contract pushes for more transparency around streaming data

“With streaming, it’s really a different model today,” said Jennifer Kent, who conducts market resea...

Disney+ Will Start Restricting Password Sharing in Canada

Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 20...

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In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

Unpacking ESPN, PENN Entertainment’s $2B sports wagering bet – Industry Voices: Sorensen

Cross-platform Content Navigation Emerges as Key to Consumer Engagement

What are Homeowners Gravitating Toward? A Necessary Glance at MDUs' Needs for Modernized Support

Formula 1 could be coming to Apple as it mulls offering up to $2 billion a year to show races, report says

WGA contract pushes for more transparency around streaming data

Disney+ Will Start Restricting Password Sharing in Canada

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