Parks Associates In The News

Latest In The News

CEO: Roku's future is TV's future (Q&A)

As Netflix and YouTube put video streaming into day-to-day lives, competition among streaming-med...

Ultra HDTV Growth Should Soar In A Decade

Ultra HDTV sets are steadily growing -- but they won’t reach a dominant majority of U.S. TV homes...

A Mini Trend For Short Shorts

Indeed it’s just as likely that the new “MTPE” exists so that NBC can point to some forward momen...

Now with Streaming Stick, Roku isn't sweating the blitz

Though Roku doesn't release sales figures, some outside data back up the notion of Roku's marketp...

Parks Associates: TV apps gaining popularity, with 61% of tablet owners, 55% of smartphone owners using TV-related apps monthly

New research from Parks Associates shows mobile consumption of video is driving usage of TV apps,...

Study: Consumers Don't Know What AdChoices Privacy Icon Is

Research from Parks Associates comparing consumer awareness in 2011 to 2013 of the Digital Ad All...

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In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

CEO: Roku's future is TV's future (Q&A)

Ultra HDTV Growth Should Soar In A Decade

A Mini Trend For Short Shorts

Now with Streaming Stick, Roku isn't sweating the blitz

Parks Associates: TV apps gaining popularity, with 61% of tablet owners, 55% of smartphone owners using TV-related apps monthly

Study: Consumers Don't Know What AdChoices Privacy Icon Is

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