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Latest In The News

A lot of people share Netflix accounts, and that’s an issue

Every new and widely used technology brings new challenges with it, and TV streaming is no different...

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Sharing passwords keeps streaming services all in the family

Recent research from Parks Associates found that 11 percent of Netflix users are watching their show...

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How programmatic marketing continues to revolutionize media buys

Due to a lack of understanding or experience, programmatic was slow to win acceptance, and some mark...

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Why I'm Glad Apple Inc. Killed Its Smart TV Plans

There's simply no reason for Apple to jump into the crowded low-margin battlefield of smart TVs w...

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OTT Providers May Be Missing Key Revenues

Over-the-top TV platforms may be growing, but OTT providers may not be getting an apportioned amo...

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Highlights: TiEcon 2015 - Disruptive Entrepreneurship

Navigating the IOT Landscape Tom Kerber, Director of Home system and Energy , Parks Associates 1....

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