Parks Associates In The News

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Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR

In FierceCable's latest special report, we look at the reasons why the video entertainment business...

What's The Secret To Retaining Fickle Internet TV Audiences?

A study from Parks Associates (see graphic) sums up the problem. Viewers sign up and get their fix,...

60% Of US Broadband Homes Subscribe To At Least One OTT

Parks adds that content will be key to attract the new video-centric consumer, and these emerging cl...

OTT Subs Exceed 60% Of US Broadband Homes

“The growth of OTT subscription services is amazing. Several notable OTT services launched during th...

OTT Subs Top 60% Of US Broadband Homes

“The growth of OTT subscription services is amazing. Several notable OTT services launched during th...

Fossil And Misfit Think They're A Perfect Match

Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said t...

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In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

Would Facebook Spend $2 Billion On Hype? Why Pay-TV Should Pay Attention To VR

What's The Secret To Retaining Fickle Internet TV Audiences?

60% Of US Broadband Homes Subscribe To At Least One OTT

OTT Subs Exceed 60% Of US Broadband Homes

OTT Subs Top 60% Of US Broadband Homes

Fossil And Misfit Think They're A Perfect Match

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