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About Apple's 40% Share of the U.S. Smartphone Market

The report and accompanying pie chart released Wednesday by Parks Associates in advance of Mobile Wo...

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Sweat Equity: How Companies Can Win In The Age Of Connected Fitness

Most people hate exercise. Yet the connected fitness marketplace is worth billions. And it’s growing...

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Samsung Gave Apple Stiff Competition in the US in 2015: Report

Parks Associates, a research and consulting firm, reports that Apple dominates the market share in t...

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Apple Holds On as Dominant U.S. Smartphone Brand in 2015

Apple held on to its lead as the top smartphone brand in the United States in 2015, snagging 40 perc...

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Leveraging Data For Demand Response Programs

In Q2 2015, 16 percent of all U.S. broadband households owned one or more smart home devices. Many o...

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Apple iPhone Still America’s Favorite; Samsung Lags Slightly Behind

According to Parks Associates, Samsung follows Apple with a 31% US smartphone market share and is th...

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