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Latest In The News

Nearly 80% of Smart-TV Owners Are Regular App Users

New industry research from Parks Associates shows app developers are targeting the smart TV platf...

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Younger Consumers Using Mobile Devices For TV Listings, Remote Control

Recent data from Parks Associates indicates that U.S. consumers often turn to their mobile device...

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Promotional Offers Can Lure Back Cord-Cutters

According to research company Parks Associates, nearly half (44%) of those who initially cut thei...

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TargetSpot Delivers Audio Ads For Xbox Music

TargetSpot has added Xbox Music to the list of affiliates for its digital audio advertising netwo...

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Tablet click-through rates for branding campaigns 250% higher than smartphones

Recent research from Parks Associates showed that more than one third of tablet owners use the devic...

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Tablets Top Smartphones For Branding Campaigns

Tablet users are more active in the evening, with 63% of tablet ad requests coming after 2 p.m. S...

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