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New Report Assesses Costs Of Ad-Blocking On Internet Video

Parks Associates is urging media companies to develop advertising campaigns that are “integrated and...

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US Homes Watch Four Hours Of Web Video Per Week On A TV

Parks Associates new report Tracking Eyeballs: Video Analytics and Measurement warns that consumers...

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Ad Blockers Are Forcing Biz Model Innovation

Parks Associates warns that consumers might increasingly use ad-blocking solutions while streaming v...

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Ad Blocking Cost Industry USD 41 Bln In 2015

US broadband households watch an average of 3.8 hours of internet video on TV screens each week, acc...

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ONLINE VIDEO ROUND-UP: Twitter, Facebook, Versy Make Big Moves

A recent study by Parks Associates claims that more millennials pay for online video than any other...

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Autonomous Cars Could Bring $20 Billion to Hollywood

The consumer demand for mobile streaming isn’t lacking either. Among U.S. households, more than half...

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