Parks Associates In The News

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According to the research firm Parks Associates, about 23 percent of millennial heads of households...

23% Of US Millennials Are OTT-Only

23% of Millennial heads of household are OTT-only households, higher than the national average of 15...

Comcast And Alarm.com Reportedly In Talks To Acquire Icontrol

Tom Kerber, director of research for Parks Associates, who emphasized that he had no knowledge of wh...

One-Quarter Of Millennial-Led Households Are OTT-Only: Parks

Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription,...

Sony Unveils Slew of New PlayStation Titles

"A lot of enthusiasts are looking forward to the PS4 VR, so it should be a hit during the holiday se...

Study: 23% Of Millennials Head OTT-Only Broadband Homes

“Younger consumers are willing to subscribe to pay-TV service, provided the offerings align with the...

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In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

There's More To

23% Of US Millennials Are OTT-Only

Comcast And Alarm.com Reportedly In Talks To Acquire Icontrol

One-Quarter Of Millennial-Led Households Are OTT-Only: Parks

Sony Unveils Slew of New PlayStation Titles

Study: 23% Of Millennials Head OTT-Only Broadband Homes

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