Parks Associates In The News

Latest In The News

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile...

Consumers Look For New Value In Smart Home Products

Smart home products have to create new value if they are to be adopted. That’s the conclusion of...

Hybrid WiFi-Cellular Service Is the Future

As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile...

Nothing Good On: Losing It About The Apple TV

If it doesn’t sell as many units as the marquee products of the most profitable technology company i...

Get Smart: What Retailers Need To Know About Selling Home Automation

Even though major commercial security companies like ADT are still leading the home security market,...

11 Real Costs Of A Corporate Data Breach

Security breaches cost a lot of money. In the U.S., the average data breach costs $5.4 million. The...

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In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

Consumers Look For New Value In Smart Home Products

Hybrid WiFi-Cellular Service Is the Future

Nothing Good On: Losing It About The Apple TV

Get Smart: What Retailers Need To Know About Selling Home Automation

11 Real Costs Of A Corporate Data Breach

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Mindi Sue Sternblitz-

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