Parks Associates In The News

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Parks: 19% of U.S. Households Cancelled An OTT Service In Last 12 Months, But Churn Remains Stable

Churn rates for OTT video services are 19% of U.S. broadband households, according to a new Parks As...

19% Cancel Internet-Connected TV Services, 19% To Add Them

Nearly a fifth (19%) of U.S. households say they have canceled at least one over-the-top (OTT) Inter...

Smart Home Systems Slow To Gain a Toehold

According to a study by Parks Associates, reported by Brad Russell from an article originally appear...

Why TV Antennas Are Making A Comeback

In fact, since 2013, the percentage of broadband households in the nation using only antennas to wat...

Antennas Get A Good Reception Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to wat...

Five Factors For Connected Video App Success

With the advent of near-ubiquitous broadband and increasing connected TV (CTV) penetration, over-the...

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In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

Parks: 19% of U.S. Households Cancelled An OTT Service In Last 12 Months, But Churn Remains Stable

19% Cancel Internet-Connected TV Services, 19% To Add Them

Smart Home Systems Slow To Gain a Toehold

Why TV Antennas Are Making A Comeback

Antennas Get A Good Reception Again

Five Factors For Connected Video App Success

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Mindi Sue Sternblitz-

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