Parks Associates In The News

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WEC 2018: SVODs Not the Enemy of Pay-TV

Instability in pay-TV through the evolution in video has been at the top of concerns across cable, b...

Operators Should Embrace SVOD to Attract Next Generation

Parks Associates senior director of research Brett Sappington noted that most users of SVOD services...

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

Apple also provided statistics on smart speaker usage from the research firm Parks Associates. That...

YouTube TV added to Roku and Apple TV

With a 37 per cent market share, according to Parks Associates research, Roku is essential to YouTub...

#TBT: Rated ‘M’ for mobile; Before Alexa, there was Jeeves and SMS search… this week in 2005

DALLAS-The number of households that use Wi-Fi technology for home networking has now surpassed the...

Where Is 8K Going After CES?

The wider Smart Home business is also finding an audience. The category is expected to grow 41 per c...

Smart Home: Products And Services

Consumer Electronics and Entertainment

Broadband and Mobility

Connected Health and Wellness

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In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

WEC 2018: SVODs Not the Enemy of Pay-TV

Operators Should Embrace SVOD to Attract Next Generation

Apple’s HomePod Has Arrived. Don’t Rush to Buy It.

YouTube TV added to Roku and Apple TV

#TBT: Rated ‘M’ for mobile; Before Alexa, there was Jeeves and SMS search… this week in 2005

Where Is 8K Going After CES?

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