Parks Associates In The News

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How Roku Morphed From a Quirky Hardware Startup to a TV Streaming Powerhouse

Roku has kept its eye on simplicity ever since that first player while also making products that oft...

Ad Age @ CES: 5 Things We Learned About the Connected Home

Historically, insurance companies' main relationship with consumers has been reminding them to pay t...

IoT and 5G: New Revenues, Use Cases, Value-added Services

Among the U.S. broadband households that participated in a Parks Associates survey, 6-9 percent repo...

Over-the-top viewing hours doubled in 2017

This isn’t the first indication of Roku’s dominance among video streaming devices — Parks Associates...

Smart-Lock Start-Up Otto Closes Shop

“One-half of consumers view smart door locks and smart video door bells as unaffordable,” said Parks...

30% of US homes like to use single remote

Research from Parks Associates shows that 67% of US broadband households find receiving alerts when...

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Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

How Roku Morphed From a Quirky Hardware Startup to a TV Streaming Powerhouse

Ad Age @ CES: 5 Things We Learned About the Connected Home

IoT and 5G: New Revenues, Use Cases, Value-added Services

Over-the-top viewing hours doubled in 2017

Smart-Lock Start-Up Otto Closes Shop

30% of US homes like to use single remote

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