Providing market intelligence for more than 35 years

In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

Roku Powers Ahead

According to findings from analyst firm Parks Associates, ownership of streaming media players has r...

Deeper Dive—Nothing’s dying in pay TV, it’s just getting segmented and iterated

In fact, I heard all of those questions posed—some of them multiple times—at our first annual Pay TV...

10 Best IoT Insights and Smart-Home Quotes from Connections 2018

A short woman trips on the way to the podium of the first panel discussion at Connections 2018, prod...

First on BATV: Apple TV #3 in streaming devices as Amazon Fire grows share, report finds

Apple TVs share of streaming devices in U.S. households remains at 15 percent edging Google’s Chrome...

Parks Associates: Amazon Grows Share of Streaming Video Players, Roku Maintains Lead

As the percentage of U.S. households that own streaming media players climbed to nearly 40 percent a...

Why Roku Is the Internet Video Box Leader, While Google Is Slipping

Only 14% of consumers who owned an Internet video streaming device used one from Google in the first...

Contact Us

Parks Associates

Sign up to receive all the latest media alerts in your inbox