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Latest In The News

2024 streaming trends and 2025 outlook: Kent

As 2024 came to an end, the Parks Associates analyst team took a moment to reflect on another transf...

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Study: Pay-TV Declines As Hybrid & Free Streaming Models Rise

There’s a massive change in the media industry as legacy pay-TV services are declining and streaming...

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Home Entertainment 2025: The Push for Profits

While Netflix sidesteps subscriber growth, the competition remains fixated on scale and sub gain...

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US survey explores service attach rate in smart home devices

A new white paper, from Parks Associates in partnership with Cardinal Peak, called, Consumer IoT...

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Study: Video Doorbells Have a 71% Service Attach Rate

Parks Associates recently announced a new white paper, Consumer IoT Product Development: Managing Co...

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The Smart Money: Residential Security System Sales Sluggish

After a spike in purchases of safety, security, and technology products during the pandemic, the lat...

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