Providing market intelligence for more than 35 years

In The News

Parks Associates is cited in hundreds of local, national, and global media outlets.

Latest In The News

DirecTV breaks free from AT&T

“Although AT&T starts with a 70% stake in DirecTV, they will likely wind down their investment over...

Study: 82% of US Broadband Households Subscribe to at Least One OTT Service

The margins between households who subscribe to traditional TV and those opting to cut the cord cont...

Most Apartment Residents Would Pay Higher Rent if Internet was Included

Internet connection has become almost as important as oxygen in today’s world, and people living in...

Home Security Company ADT Betting on Google Partnership to Build Revenue

Home security systems have historically required professional installation, but the rise of smartpho...

The Triple-Play Bundle Is Dead, But This Surprisingly Popular Bundle Just Might Stop Cable Companies' Bleeding

Market research outfit Parks Associates offers up a glimpse of the bundle's penetration: As of the e...

Apple’s TV service faces its biggest test yet as free trials run out

Apple reducing its reliance on free trials for Apple TV+ is a “critical point” for the service, said...

Contact Us

Parks Associates

Sign up to receive all the latest media alerts in your inbox