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Smart TV, Digital Content, and Value-added Services addressed at CONNECTIONS

June 08, 2011

Parks Associates announced the main sessions for CONNECTIONS™: The Digital Living Conference and Showcase, including key sessions focused on connected TVs, digital media, and the cloud. Our main sessions tackle the biggest issues facing the digital living markets, including the move to the cloud and the impact of connected and mobile CE.

In the U.S., operators are subsidizing multiscreen services as a way to retain existing subscribers, despite evidence that up to 30% of U.S. broadband households would be willing to pay for these services on an Internet-connected device. We will explore the new revenue opportunities created by new technologies and evolving consumer attitudes.

Previously In The News

Five Ways to Kick the Cable TV Habit and Save Serious Cash

Fewer than 5 percent of cable subscribers have cut the cord, according to research firm Parks Associates, but nearly all of them did it for the same reason: Their cable bills were too damned high....

Surprise: Purchase intent polls show PS4 with a big lead over Xbox One

Two separate surveys are showing that the PlayStation 4 sits substantially ahead of Microsoft’s Xbox One when it comes to polling American consumers about console preference. According to Parks Ass...

Consumers turning to apps to make shopping decisions

One in four US consumers now rely on their smartphones for advice and guidance when shopping in physical stores. According to Parks Associates, over 25 percent of shoppers use their devices to...

Few cable users aware of TV Everywhere

That was the upshot of research presented online Friday by Dallas-based Parks Associates and first reported on by Home Media Retailing. According to the presenter, Parks senior analyst Brett Sappin...

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