Register

I agree with the Privacy Policy

Yahoo! Finance & News

Research about the Impact of Digital Audio

June 05, 2011

Parks Associates and TargetSpot will co-host a research webcast, "TargetSpot Digital Audio Insights," on Thursday, June 9, presenting detailed findings about the impact of Internet radio advertising, synergies with digital and broadcast advertising, and behavior of digital audio listeners.

According to Parks Associates, Internet radio can more than double consumers’ ad response rates when included in an advertising campaign, with 52% of digital audio listeners recalling an Internet radio ad and 40% of those responding to an ad.

TargetSpot and Parks Associates have two white papers, "Digital Audio Usage Trends: A Highly Engaged Listenership" and "Internet Radio Advertising Impact Study," available for download at http://www.parksassociates.com/whitepapers. Digital audio advertising trends will be a focus of Parks Associates' 15th Annual CONNECTIONS™ Digital Living Conference in Santa Clara, June 28-30.

Previously In The News

Roku 3 tops Amazon Fire TV, Apple TV, and Chromecast in streaming player shootout

If you don't have an Internet-connected TV, or the one you have isn't able to access some services you'd like to use, you may be considering a stand-alone streaming media player. That's no surprise...

Apple Unveils Watch, Bigger-Screen IPhones in Product Blitz

According to Parks Associates, 2.8 million so-called smart watches were sold last year, along with another 13.6 million fitness tracking devices. From the article "Apple Unveils Watch, Bigger-S...

Apple could offer loyalty rewards for mobile payments

“It’s a technique worth trying,” says Jennifer Kent, a senior analyst at market researcher Parks Associates. “Mobile payments have had a difficult time getting traction with consumers.” A possi...

5 questions to ask yourself before you buy a smart watch

Smart watches have been in the tech news a lot lately—particularly since Apple introduced its much-anticipated Apple Watch last week. Still, while some analysts suggest smart watch sales will grow...

‹
1
2
...
24
25
26
27
28
29
30
31
32
33
›