Providing market intelligence for more than 35 years

Yahoo! Finance & News

Music labels reach fans with multiplatform apps

A recent Parks Associates study found that nearly 25% of U.S. homes with broadband Internet access already own at least one Internet-enabled TV set and another 3 million plan to buy one this month. So far this year, it's streaming music services like Pandora and MOG that have made moves to get their apps included, but the labels aren't far behind.

From the article, "Music labels reach fans with multiplatform apps" by Antony Bruno

Previously In The News

Five Ways to Kick the Cable TV Habit and Save Serious Cash

Fewer than 5 percent of cable subscribers have cut the cord, according to research firm Parks Associates, but nearly all of them did it for the same reason: Their cable bills were too damned high....

Surprise: Purchase intent polls show PS4 with a big lead over Xbox One

Two separate surveys are showing that the PlayStation 4 sits substantially ahead of Microsoft’s Xbox One when it comes to polling American consumers about console preference. According to Parks Ass...

Consumers turning to apps to make shopping decisions

One in four US consumers now rely on their smartphones for advice and guidance when shopping in physical stores. According to Parks Associates, over 25 percent of shoppers use their devices to...

Few cable users aware of TV Everywhere

That was the upshot of research presented online Friday by Dallas-based Parks Associates and first reported on by Home Media Retailing. According to the presenter, Parks senior analyst Brett Sappin...