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Mobile Commerce World Launch Event Wraps with Outstanding Reviews

With great momentum following the inaugural launch, Mobile Commerce World is partnering with UBM Live's eCommerce Expo, October 2-3, 2013 in London, the UK's largest eCommerce and mCommerce event, to create an international platform for the industry. Next year, Mobile Commerce World will be produced in Boston. For more on eCommerce Expo, see www.ecommerceexpo.co.uk.

In addition to exceeding its attendee goals, the first Mobile Commerce World hosted more than 120 expert speakers, and nearly 20 top sponsors and exhibitors, including SAP, Moovweb, Verifone and Mastercard. Keynote presentations from Walmart, Facebook, Groupon, PayPal, Visa, Rakuten and many others, offered practical advice for implementing effective mobile commerce strategies, while recognizing the barriers to adoption. Featuring in-depth analysis and industry research from firms such as Gartner, Yankee Group, IDC Retail Insights, IDC Financial Insights, Parks Associates, RSR, Information Week and others, keynotes and conference sessions comprehensively covered the state-of-the-practice in mobile commerce adoption today.

From the article, "Mobile Commerce World Launch Event Wraps with Outstanding Reviews."

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