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Hearing is believing: People don’t realize how important great sound is until they experience it

Sound quality is a hugely important part of the multimedia experience on mobile devices that often gets overlooked. It’s not easy to convey how big the impact of good sound quality is on the overall experience, but a new Parks Associates study commissioned by Dolby set out to do just that. The study’s findings, set to be published later today by Dolby, show that the majority of smartphone owners consider sound quality to some degree when choosing a smartphone or tablet. After hearing an audio demonstration from a device that features enhanced sound, however, the overwhelming majority of users acknowledge that audio quality is an important feature on mobile devices.

Parks Associates interviewed 1,000 smartphone owners in each of four countries — China, France, Germany and South Korea — and 1,152 smartphone owners in the United States when conducting the study. The concept was simple: smartphone owners were asked if audio quality was a consideration when purchasing a mobile device. Then they were played an audio demo on a mobile device featuring enhanced Dolby sound, and asked the same question again.

From the article, "Hearing is believing: People don’t realize how important great sound is until they experience it" by Zach Epstein.

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