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Sound quality is a hugely important part of the multimedia experience on mobile devices that often gets overlooked. It’s not easy to convey how big the impact of good sound quality is on the overall experience, but a new Parks Associates study commissioned by Dolby set out to do just that. The study’s findings, set to be published later today by Dolby, show that the majority of smartphone owners consider sound quality to some degree when choosing a smartphone or tablet. After hearing an audio demonstration from a device that features enhanced sound, however, the overwhelming majority of users acknowledge that audio quality is an important feature on mobile devices.