Now back to the subject of women buying more tech products than men. According to a report from Parks Associates, more women than men are downloading movies and music, women do the majority of game-playing across some platforms, and women have higher "purchase intentions" than men do when it comes to some electronics.
Women are 40% more likely than men to play games on Facebook, represent the majority of Nintendo Wii players, and match men in terms of owning and playing Microsoft's Xbox and Sony's PS3, says the report.
And women are 73% more likely than men to have watched a full-length TV show online in the past 30 days. Parks Associates also says, "Women have higher purchase intentions than men do when it comes to buying popular devices like tablets, laptops and smartphones, though men's interest surpassed women's when it came to purchasing flat-screen LCD TVs." Well, at the end of the day, it's WHO pushes the "buy" button. A Nielsen study, meanwhile, refutes the idea that women aren't likely to purchase advanced TVs.
And while the Parks Associates report says 88% of women purchase tech-related items compared to 83% of the men surveyed, not all recent reports point to women as besting men in tech-buying.
From the article, "Buying Gadgets - No Gender Issue" by Manila Bulletin.
