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Wall St. Cheat Sheet

Survey: Demand for Apple’s iPad Surges Ahead of Holiday

December 12, 2013

The survey data is similar to the results of a consumer electronics brand preference study recently released by market research firm Parks Associates. Based on data from a nationwide survey of 2,500 U.S. broadband households, Parks Associates found that Apple was the preferred electronics brand in seven key product categories, including tablets.

From the article, "Survey: Demand for Apple’s iPad Surges Ahead of Holiday" by Nathanael Arnold.

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